French Connection presents Autumn Winter '12

Autumn Winter '12 French Connection Ladieswear

For AW12 the collection stays true to its chic feminine aesthetic with a wardrobe of sophisticated and classics while adding a more androgynous element that gives the collection a contemporary twist. Traditional autumnal tones feature throughout the range with bright orange and turquoise adding colour pops.

Sixties Futurism
References from the 60's are apparent throughout
Feminine/ clean lines
Simple styling
Playful sixties references also have a futuristic appeal with exaggerated rounded collars and balloon shaped dresses.

Jewel Tones
Colour-blocking continues to be key - updated for autumn using seasonal shades.
Collarless coats, fine knit jumpers and classic shifts have all been revitalised for the season.
Sequin embellishment and Perspex floral details adorn cocktail shifts and oversized shirtdresses to continue the colour-block trend -for a more luxury feel.

Print & Pattern
Bold and futuristic prints dominate

Events, Parties, Anything
Classic occasionwear is revitalised with subtle details.
Bold colours, fine details, embellishment and sheer panels create a luxury feel.
Elegant sheath dresses and classic shifts are given a refined update making them standout pieces.

Lace appears on sheath dresses for a classic vintage look.
Hints of lace add feminine charm to blouses and dresses.

One of the boys
The collection has a harder, more androgynous edge with a stronger silhouette.
Oversized chunky knits are essential.
Oversize double-breasted jackets and collarless coats continue this masculine feel.

Accessories Edit
The accessories collection continues the eclectic mix of overtly feminine with a hint of androgyny.
Elegant ladylike shoppers with block colour panels and refined velvet clutches sit alongside wide brim felt fedoras and patent leather satchels.
Oversized bobble hats, pom-pom scarves and heavy gauge snoods bring a relaxed feel and have been updated with playful alpine prints and block colours.
Fully embellished clutch bags are key and give a more elegant feel.

Autumn Winter '12 French Connection Menswear

For AW12 French Connection offers a refined collection of modern classics drawing on a mixture of influences including classic patterns, traditional country sports, military heritage and British artistic talent, which help create a wardrobe of sophisticated yet fashion-forward looks with a practical and contemporary aesthetic.

Autumnal Tones
Colours are kept simple for the autumn months with khaki and camel tones featuring throughout, interspersed with highlights of burgundy, purple and red.
The muted colour palette is complimented by bold pops of colour such as auburn orange.

Country Classics
Classic country-pursuits also influence the range.
Traditional highland tartans are distorted to create abstract prints and stripe patterns.
Utility-style jackets and multipocket field coats are reworked in contemporary bold colours.
Heavy gauge knits feature ribbing details, oversized stitches and contrasting colour panels.
Slim leg chino trousers to maintain the heritage feel.
Outerwear is oversized and heavy duty to combat the falling temperatures.

Autumn Winter '12 FCUK Menswear

Taking elements of Constructivism art as well as retro computer games for inspiration, the AW12 FCUK collection is vibrantly reworked while staying true to its workwear heritage. Vintage-style graphic prints, oversized stripes and typography details also punctuate the collection paired with rugged styling to give the range a tough yet playful silhouette.

Art Times
Simple tees and jersey polos feature abstract graphic prints inspired by constructivism art.
Dusty stripes and fairisle patterns are deconstructed for an unorthodox finish.
Typography graphics have been applied to heavy knitwear and long sleeve tops.
A heavy gauge alpine style roll neck is key.

Retro Styling
Playful 8-bit inspired graphics adorn classic oxford shirts, jersey tees and contrast trim on simple camel chinos.
Bold colours are used to update utility shirts, Breton stripe tees and essential polos.
Vintage streetwear inspired graphics are applied to simple sweat tops in neon tones.
Lightweight technical jackets are recoloured in the collection's key hues.

About French Connection India

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 36 points of sale across 15 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear, French Connection and French Connection Underwear businesses in India. Within a span of over 4 years, BMI has opened over 250 points of sale across 22 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. All of BMI's stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

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