French Connection unveils Autumn Winter 10

UK Fashion House French Connection launches yet another groundbreaking campaign this season. Once again, the brand divides the collection into two distinct personas: The Man and The Woman, bringing them to life through world class filmmaking and a visually arresting campaign. Uniting British wit with European style, this season's campaign takes the concept to the next level.

Exploring The Man and The Woman's interaction with their environment, the print campaign and short films capture the characters joie-de-vivre and effortless style. Shot on location, the campaign offers a voyeuristic snapshot of their lives - from a stolen glance of an ex-lover under a twilight sky, to an enchanted evening at the opera or a gleeful bike ride through the warm autumn sun.

To create the campaign, French Connection returned to award-winning photo and film collective Blinkk. Joining them this season was the talented cinematographer Edu Grau, who created the breathtaking imagery in A Single Man and Burled as Director of Photography. Grau brought his expert eye to both the film and print campaign, incorporating a warm, luscious palette to convey 1960s Paris with a contemporary French Connection twist.

The Woman is portrayed by the Franco-Spanish rising star Astrid Berges-Frisbee, who will be appearing alongside Johnny Depp in Pirates of the Caribbean 4.

Astrid says: "I am honoured to play The Woman again. I love her style and hope I have captured the emotions of this wonderfully modern European woman."

The Man is portrayed by Franck Bobinski, a seasoned professional of the Paris fashion and film scene. Franck resides with his young family in a remote area of South West France.

Franck says: "To wear the stylish clothes and become 'The Man' is a wonderful opportunity to explore masculinity. Filming the campaign was also a great adventure, I had never played opposite squids, dogs and pigeons!"

"We're very excited by the AW 10 collection; in my opinion, it is one of our strongest yet. The advertising perfectly complements our range and I think we've produced a campaign that is both visually and verbally arresting, I hope the public will agree". -Stephen Marks, Founder & Chairman, French Connection

Key looks

Women
This is the woman, she is embracing the winter months. The woman takes inspiration nice floaty pieces that make her feel free. The woman likes detail; those special little touches that make her clothes feel unique; bows, sequins, drapes, frills and luxurious buttons, she likes buttons.

The woman likes to touch, she touches her hair, a handbag she loves but can't have, a man she can have but doesn't want and the beautiful fabric of her dress. She takes the rough with the smooth, from leather, velvet and suede to studs, beads and chain.

This is the woman, she likes to dress, in a dress.

Autumn starts with 1920's Parisian chic, from a crepe draped dress to oversized shoulder detailing. Jersey is updated with antique prints, cowl neck detail and shoulder pads. As the season progresses the focus turns to sophisticated glamour with the 80's power women strutting her stuff. All over sequin shift dresses with contrast flower patterns and bat wing sleeves sit alongside cleverly adorned dresses using beads and sequins with padded military esq. shoulders. Long sleeve sequined wrap dresses with a delicate drape neckline in midnight blue give a fierce nod to Dynasty. Figure contouring creates an early Material Girl vibe - elasticated dresses feature busted corset detailing.


This is the woman, she likes trousers but she is still a woman.

Trousers make a statement this season with cropped military pants. For a more refined take on the season's deconstructed silhouette opt for tailored masculine cuts or super straight cigarette pants with ankle zip.

This is the woman, she likes coats, and jackets and small ones too

Outerwear is given the design treatment in rich, luxurious fabrics in warm winter hues. Double breasted wool styles have subtle bat wing sleeve detail for a perfect fit over knitwear. Oversized coats have low rise double fastening in dove grey and navy with pull up rib collars, with a traditional belted cream coat finished with a faux fur collar. New cuts with ruffled shoulders, shorter cropped and clean collarless designs dominate winterwear.

This is the woman. She likes to keep warm.

Knitwear is updated with beading, nautical stripes with bow detailing, military shoulders and deconstructed flowing styles.

Men
For Winter, The Man remains virile, rugged and masculine, with an outdoorsy wardrobe to reflect his raw and earthy nature.

French Connection features a neutral palette, sophisticated clean lines, and natural fabrics mixed with a healthy dose of Heritage tweeds, denim, and checks.

Our Man likes to take things back to basics, and is spoilt for choice in simple sartorial sweats spiced up with attention to design details from roll edge necklines on jumpers for a modern feel, or Henleys with herringbone tapes for a fresh take on Puritan. Denim is sincere and has a slim silhouette, monochrome and mushroom tones set off against contrasting shine materials for a clean modern sportswear feel.

Simplicity is key - completely seamless shirts and sweaters, jersey trousers, and sweatshirt shirts transform simple pieces into beautifully minimal outerwear. For deepest winter, our Man heads for the hills and goes skiing in a navy quilted jacket given a high-shine makeover, while a smart boiled wool jacket featuring quilted lining is perfect for Apres-ski. The best-selling quilted jacket is updated as a knitwear piece in the style of a Letterman jacket with knitted sleeves. Tweed effect knitwear and vintage look ditsy floral print shirts teamed with scarlet denim and kitsch bobble hats, give a distinct feel of '70's mountaineer. Deep purple and black mix on mini cords with overwashed checked shirts and technical flecked knits to continue the feel and complete a cosy tactile wardrobe for the winter Man.

FCUK Denim retains the same masculine feel with a strong workwear influence from the American railroad. Fabrics and treatments give an authentic raw finish, from grinding on edges and rough finishes on vintage looking sweats, to waxed jackets, washed denims, and linens with brushed cotton.

Denim is strong and resilient - jeans come raw or washed and shirting is heavily bleached, while washed Oxford shirting is effortlessly easy. Primary colours explode when blue denim mixes with yellows and reds to give a lively take on the redneck lumberjack, with authentic features such as poached pockets taken from traditional hunting and fishing wear.

This is real clothing for the real outdoors Man. Hunting vests come in beige cotton, or denim with a contrast stripe lining. Over-patterned fairisle print cardigans, primary colour checked shirts, or a vintage animal pattern sleeveless knit cardigan all look great with cinch back raw denims or, for the brave, slim fit red cords. Overwashed wadded outerwear appears as gillets, jackets, and a huge double breasted parka with wrap around hood. Knitwear is chunky and cosy, with big and bold cable knits featuring heavy plaiting and wooden button detail. Layer over a checked shirt or a stylishly sublime example of the modern mis-matched man.

Traditional winter accessories are given unusual, innovative style updates. Ties are jazzed up and scarves are replaced by cable knit snoods. Bags come in all varieties from messenger bags to backpacks. Wallets and belts add an excellent finishing touch to the accessories collection.

About French Connection India

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.

Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 22 points of sale across 10 cities.
BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Marketing
Telephone: +91 22 6618 1000
Email: marketing@bmindia.com