French Connection unveils Autumn Winter 09

Where Trends are obsolete and original design rules!

Affirming French Connection’s status as a leading force in high street fashion, the brand has yet again upped their creative ante and collaborated with fashion icons and admired experts for the Autumn/Winter 09 campaign. Iconic photographer Terry Richardson has brought his energy and charisma with creative Director Fabien Baron to create a new campaign that is full of eclectic energy and 80’s glamour, presenting the brand in a credible, original and distinctive way. The brand has joined forces with The Richards sisters and DJ Tom Guiness. Models Theodora and Alexandra Richards, the glamorous daughters of the legendary rock icon, The Rolling Stones’ lead guitarist, Keith Richards and super model Patty Hanson, bring to the campaign their own unique style and personality – they can be termed the next generation rock fashionistas. Superstar DJ Tom Guinness who epitomizes style with his own genuine edge could not be more perfect for FCUK.

As ever with French Connection, expect the unexpected. Playing to our strengths, we’ve injected a casual diffusion range into the main collection, paying special attention to cut, fit, premium materials and our quirky little twists that make us that little bit different to everyone else. So here’s what to expect.

Key looks

Women
The casual diffusion line is a collection of everyday pieces that you have to have in your wardrobe, the pieces that matter every season. T-shirts take on a new form with oversized proportions adorned with abstract and playful prints, wear with oversized, love worn denim or check shirts, worn open with eclectic buttons. Special attention has been paid to denim with ultra skinny indigo to jet black to 80’s bleached stone wash jeans taking centre stage.

Monochromes, abstract and botanicals are key trends this season for dresses and tops with colour injections in bright red, orange and pink on bare shoulder dresses, smock tops and loose knitted vest dresses. Earth tones sit alongside bold tribal colours, clean vintage prints lay happily with oversized modern graphics with texture adding clever detail. It’s a well thought out love affair between tradition and modernist design.

Dresses have evolved in both sharp tailored fabrics and draped jersey with totally tropical prints. Necklines are square with shoulders given 80’s power woman presence. Unique vintage prints, traditional tailoring and embroidery create a flea market feel to casual dresses. Knitwear creates easy-to-wear versatile styles with geometric contrasting panels. The stand out piece styles this season is the ultra glamorous shift dress with all over dazzling embellishment.

Knitwear is updated with kitsch and vintage embellishment, detailing on collars and cuffs and faux fur trims. Owl and tiger prints give a playful nod to this year’s bicentenary of Charles Darwin’s birth, appearing cleverly across silks, t-shirts and shirts.

The collection is drawn together in an autumnal colour palette of greys, black, mustard and rich red with splashes of tropical brights and high shine metallics. From relaxed to refined; the main French Connection collection introduces a range full of diversity that cleverly fits together in unexpected ways. Underpinning the range is smart attention to detail, a rarity that you only find with vintage.

Accessories compliment the collection perfectly with luxurious statement pieces. The colonial theme carries through with multicoloured as well as muted khaki woven belts that define the waist. Bright floral and abstract prints featuring across shoulder bags and oversized clutches make the perfect statement along with patent leather all purpose shoulder bags.

Men
Menswear takes inspiration from deeply masculine locales. The season starts off with a HORROR theme where colour, texture, and print work symbiotically to convey the move in to winter. The MOUNTAINEERING and TECHNO inspired collection is guaranteed to get you on the go. Tribal prints and graphic tees are the key highlights along with the comeback of FC72 logos. Checked and striped shirts and t-shirts in colourful hues of blue, yellow and orange are prominent this season.

French Connection enters the season with a very wearable nod to 1930's workwear.  Soft Oxford blues are complimented by micro spots and stripes and removable collar detailing.  The mountaineering story provides technical down-filled removable linings, ropes and toggles, paired with fashionable gingham shirts and covetable knitwear - from funky fairisles to boiled wool with cable detailing. 

French Connection Formal sees the use of key fabrics mohair and flannel, to provide tactile warm winter clothing.  Using a sophisticated palette focusing on dark browns and salt and pepper greys, the formalwear retains a seasonal debonair flair.  Dedicated formalwear shirting shys away from loud prints and returns to softer colours and textures.

FCUK presents vibrant street sportswear with highlights of 'pop' colours.  Bold dark wash denim and a base monochrome palette are livened up with bright piping on baseball jackets and bold prints.  A Scooby Doo-esque take on horror introduces fun colours and graphics in a macabre way – from all over spider web prints to sophisticated tongue in cheek slogans. Bright colours prevail with hip-hop style retro track tops and alternative windbreakers with multi seams and jersey collars. 

FC72 focuses on heavy detailing this season to liven up staples. Overdying, paint-splattering, crushed knits, and heavy stitching all lend to a distressed penitentiary feel. Bondage and a Thiller-esque vibe introduce tapered jeans with oversize zips, ripped denim, waxed marble jeans.  The season ends on a softer note, with brushed cottons and cosy bright chunky knits with fairisle detailing.  Flag logos, floral prints, tartan branding, and a puffa gillet all give an outdoorsy feel.

Accessories are understated and refined bags are the main talking point, with a set of chocolate brown raw-edge leather satchels and bags the ultimate statement investment.  On trend men update their look with timeless sophistication in striped or patterned silk ties.   

About French Connection India

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.

Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 22 points of sale across 10 cities.
BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Marketing
Telephone: +91 22 6618 1000
Email: marketing@bmindia.com