French Connection presents Spring/Summer 2009

As ever with French Connection, expect the unexpected. Earth tones sit alongside bold tribal colours, clean vintage prints lay happily with oversized modern graphics with texture adding clever detail. It’s a well thought out love affair between tradition and modernist design.

Key looks

Women
Spring has a rustic start with relaxed silhouettes given natural embellishment in muted safari tones. This summer give the sleeveless shift and shirt dresses a swing with an a-line cut in neutral khaki tones or playful paisley print, embellishment is delicate in peacock green and blue.

Dresses flow from fitted to ladylike – key styles include the fitted scallop edge, ribbon stripe dress and 50’s sweet-heart neck dress with matching cropped bolero, giving a definite nod to classic glamour. Marilyn Monroe esq prom dresses with full skirts add a more flirty appeal, with cut out back and boned corset detail, in a beautiful vintage china print.

Colour injections in lime green, orange and pink stripes feature across off the shoulder dresses, smock tops and loose knitted vest dresses. Eclectic chiffon handkerchief dresses are printed with outlines of a city scene, adding humour to a formal style. Gingham check features across the season giving a western nod, scooped cowl neck, sleeveless tops and cropped tie waist shirts sit well with high waist. Lightweight gingham cotton parkas have utility detailing with pockets and drawstring waists. Outerwear in neutrals are updated with exaggerated collars and cuffs.

As the weather heats up so does the collection. Modern graphics sit alongside colourful tribal stripes and beaded, flowing silk tunics. Traditional dog tooth prints in pastel colours are blown up and adorn jersey skirts and swing dresses. Jeans are given an acid wash and worn casually with a grey sweatshirt parka or military coat. 50’s influenced work wear has a colonial update with deep green, high neck, calf length belted dresses.

The accessories range compliments the collection perfectly with luxurious statement pieces. The colonial theme carries through with wide woven belts that define the waist. Metal work gives an edge to a cream large canvas bag. Monochrome is key and makes a return in woven raffia across shoulder bags and clutches. Oversized clutches make a statement – choose from the muted khaki weave with large wooden fastening or orange and black patent.

Men
The collection has four different ranges this season with focus on clean sophisticated lines and key individual statement pieces in the formal wear. Early in the season pieces see military influences with khaki combat shorts, Epaulettes top off rolled-up sleeve shirts while zips lend a utility feel to pockets and high sheen finishes harden up early summer looks. The season’s second injection gives a nod to classic motor racing with metallics and colour bringing the look to life. When summer’s in full swing, turn down the heat and stay dapper with 1930’s styling and give an understated air of loose relaxed cool as muted colours prevail.

French Connection Formal, the premium suiting range, goes from strength to strength with comfortable compact linens perfect for a weekend away. Elegant lapels streamline the look from last season, while modern stretch fabrics have been used to compliment the slim silhouette. Cotton styles add a relaxed vibe to smart easy-to-wear suiting, in plain or patterned, striped or checked - perfect for your summer work wardrobe.

FCUK offers a more sports inspired look, focussing on battered fabrics to give casual styles a raw edge. The motor racing influence is most prevalent in this part of the collection with, while patchwork, abstract seams, zips and piping add appeal.

FC72 is a capsule collection of authentic vintage sportswear with a distinctly collegiate feel. The FC72 logo appears printed and sewn throughout to give the range unity. This range of relaxed sweats, checked shirts, and old school polo shirts play on traditional finishes and expectations. A striped polo shirt trim on the cuff of a short sleeve shirt surprises, while a red and white gingham shirt features different thicknesses of plaid, while patches on the cuffs and lapels give a twist to cowboy cool.

Accessories compliment the entire clothing range by utilising a variety of different fabrics, colours and formal and casual styles. Beautiful soft leather holdalls and perforated leather wallets add a touch of style and class to a smart summer look. A matching set of cream canvas travel bags in different sizes gives a Great Gatsby feel. Army colours bags, while belts give a military edge to a laid back look. Belts are tan or chocolate brown leather and covered in studs or eyelet detail.

About French Connection India

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.

Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 22 points of sale across 10 cities.
BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Marketing
Telephone: +91 22 6618 1000
Email: marketing@bmindia.com