French Connection presents Spring Summer 08

Sugar sweet stripes, ditsy florals, citrus injection & freshness of Spring in...

French Connection presents Spring summer 2008, the first of four unique seasons for the year, hitting stores across the country this February. For women; indulge in decades of style inspired by the romanticism of the 70’s, casual sports layering of the 80’s to touches of modernism, reminiscent of the early 90’s. Dresses lead the way in an array of shapes and styles while laid-back tunics come in graphic prints and delicate florals. The kitch collection for women is structured by classic wardrobe staples, giving the season a timeless feel.

Men are not left far behind the ladies in the collection and the spring 08 menswear range brings with it a fresh injection of style! Breathable natural linens, lightweight cottons and fine knit sweats, finished with an unruly edge highlight the men's summer wardrobe. Laundered styles and layering is key, showcased in a palette of pale grey, muted green, white and lemon yellows, hues that reflect the freshness of spring. Also, this season, technical sportswear adds an intricate and unique offering to the mix.

Key looks

Women
Prints and detail evoke a dressing-up box of yesteryear, full of sugar sweet stripes, ditsy florals and delicate embellishment, contrasted with over scaled abstract graphics in show stopping colours. Embellishments are graphic interpretations of stripes and spots in mouth-watering colours mixed with futuristic holographics.

Grown up tea party prints adorn smock tops and loose flowing styles and shirts get tied up with large bows at the collar. Silver piping on loose t-shirts continue the high shine trend from last season with an array of sherbet coloured stripes on oversized boyfriend vests and Neapolitan ice cream stripe pleated tunics. Lightweight summer knits are updated with sequin and embellishment – knitted shrugs offer an alternative to outerwear.

Suiting is structured – high waist trousers and shorts are held together by fitted waistcoats. Outerwear is un-structured with sleeve detailing, exposed zips and exaggerated drawstring hoods giving a nod to 80’s sports heritage. Rain macs are given the signature French Connection twist with a plastic floral coating and epaulette detailing.

Denim is given a new edge and adapted into frill front shirts, flirtatious dresses, sun bleached jackets and dungarees with detachable braces. Jeans are given variety with wide leg, high waisted and super skinny fits leading the way. Coloured denim is here to stay, make a statement in red, lawn green or blue.

Accessories compliment the diversity of the collection, bags are oversized in metallic bronze and silver and high shine pvc, shoppers come in colourful sheer plastic with matching belts. Large raffia styles with purse fastening add elegance alongside neutral leather designs. Jewellery adds the finishing touch with long strand beaded necklaces and assorted Perspex pendants mixed with chunky bangles.

Men
Longer length shirts are mixed with dip dye tees and worn under citrus stripe, while oversize cardigans sit along-side loose fit trousers. Knitwear adds a powerful citrus injection seen in block colours and tonal stripe v-necks.

Formal elements are added to this look in a carefree un-conditional manner. Gone are traditional linings and tailored methods, blazer jackets are loosened-up for a fresh wearable style, which sits neatly with drawstring cargo pants and light wash roll-up jeans.

Technical sportswear adds an intricate offering into the mix. Graphic print t-shirts take inspiration from electron circuits with a hint of military details. Conceptual elements also prevail with cleverly placed pockets and exaggerated proportions. Mix with white skinny leg jeans or turn up trousers hem for a slightly old school 1950s rock look.

Accessories take inspiration from the main clothing range. Bright nylon sports bags feature racing stripes and detachable shoulder straps while satchel bags come with internal laptop compartments. Scarves are relaxed in open weave patterns and sit with fun graphic prints belts and a smarter offering of classic leather styles.

About French Connection India

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.

Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 22 points of sale across 10 cities.
BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Marketing
Telephone: +91 22 6618 1000
Email: marketing@bmindia.com