Lakme Fashion Week has a Global Glow!!! French Connection UK (FCUK), 1st international brand from UK steals the show at Lakme Fashion Week 2007

French Connection stormed the runway for their India launch today at the Lakme Fashion Week (LFW). French Connection (FCUK) participated by special invitation from Lakme and IMG in the prestigious Mumbai Fashion Soiree special to showcase their never seen before edgy yet stylish collection for men and women. The show stopper, a short black French Connection sequined dress was a show stealer in everyway. FCUK is launched in India by the Murjani Group and will be available at leading retail destinations, April 2007 onwards.

Speaking at the Lakme Fashion Week, Neil Williams, Operations Director, French Connection UK (FCUK) said, "FCUK are extremely excited to be launching in India this summer, and we feel the Lakme Fashion Week was the perfect platform within the Indian fashion scene to establish ourselves as a leader in the young urban fashion market and as a truly global brand. With a sound and aggressive expansion plan in place to make the most of breaking into one of the world's largest consumer markets we are expecting a good reception for the brand with correlating sales".

The Collection
The French Connection (FCUK) collection at Lakme Fashion Week was an interesting combination of women and menswear. Bold colours and brazen prints dominate the women’s wear collection, with dresses leading the way in high volume hues and silhouettes for maximum impact. Take your pick from an array of prints – from geometric to animal, floral to abstract – to make sure you always stand out from the crowd. Waistlines and hemlines continue to rise with high-waisted denims, and jersey minis and vests creating a storm. Dresses are key, this season in the fabulous FCUK collection, with must-haves that no wardrobe should be without.

Retro sportswear was the major player for menswear this season, mixing casual sweats with streamlined classic polo shirts and trousers for an edgy twist for the classic preppy look. Shorts have grown up and smartened up, with tailored styles and detail for the summer gentleman. Checks and stripes inject a rainbow of colour contrast in to staple pieces, whilst rolled up sleeves keep it cool and casual throughout the entire collection.

About French Connection India

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.

Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 22 points of sale across 10 cities.

BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Marketing
Telephone: +91 22 6618 1000
Email: marketing@bmindia.com