BMI --- Brand Marketing India

  • Launched in 2004, Tommy Hilfiger became the most successful International lifestyle brand in India.
  • Within a span of 7 years, opened 120,000+sqft of retail space over 200+ points of sale for Apparel, across 50 cities.
  • Developed a sub-licensing structure across Eyewear, Watches, Underwear, Fragrance and Accessories giving the brand a pan India presence across an additional 500+ points of sale.
  • Exited the business in 2011, by selling to Tommy Hilfiger Inc., the brand owner.

  • Tommy Hilfiger
  • Tommy Hilfiger