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French Connection India

  • Launched French Connection (FCUK) in 2008.
  • Opened 55,000 sqft of retail space over 240 points of sale, across 53 cities over the past 5 years, with nearly 200 points of sale being opened since 2011.
  • Conceptualised, designed and developed a complete range of FC Underwear for India.
  • Developed and launched a dedicated E-commerce site for India in 2013 (www.frenchconnection.in).
  • Retail through leading third party E-commerce channels including Amazon.in, Myntra.com, Jabong.com, among others.
  • Smart marketing initiatives include India specific social media platforms including Facebook, Twitter, Fashion Blog (911fashion.in), Celebrity styling, PR etc.
  • Acquired rights for Sri Lanka, Bhutan, Nepal, Pakistan and Bangladesh in 2013.
  • Launched French Connection in Sri Lanka in 2014, with plans to open 4 locations within the first year.

  • French Connection
  • French Connection

BMI Wholesale Trading Private Limited and its Group of Companies (BMI) have been responsible for the launch of Gucci, Tommy Hilfiger, Calvin Klein, French Connection, T.M.Lewin and Original Penguin businesses in India. Within a span of 8 years, BMI has opened over 700 points of sales across 53 Indian cities. In 2004, Vijay Murjani, the Managing Director, spearheaded the launch of Tommy Hilfiger, which became the most successful premium lifestyle designer brand in the country. This was closely followed with the launch of Gucci in 2007. The next steps were to secure long term exclusive relationships with Calvin Klein, French Connection, T.M.Lewin and Original Penguin. All of BMI's stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

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