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French Connection India
Launched French Connection (FCUK) in 2008.
Opened 55,000 sqft of retail space over 240 points of sale, across 53 cities over the past 5 years, with nearly 200 points of sale being opened since 2011.
Conceptualised, designed and developed a complete range of FC Underwear for India.
Developed and launched a dedicated E-commerce site for India in 2013
(www.frenchconnection.in)
.
Retail through leading third party E-commerce channels including Amazon.in, Myntra.com, Jabong.com, among others.
Smart marketing initiatives include India specific social media platforms including Facebook, Twitter, Fashion Blog (911fashion.in), Celebrity styling, PR etc.
Acquired rights for Sri Lanka, Bhutan, Nepal, Pakistan and Bangladesh in 2013.
Launched French Connection in Sri Lanka in 2014, with plans to open 4 locations within the first year.