Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women's coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$7 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per a recent AC Nielson Global Luxury Brand Study.
In 1982, Calvin Klein altered the way the world viewed and bought men's underwear with the introduction of the First Designer Underwear. Once a utilitarian product, men’s underwear suddenly became an object of desire. Today, Calvin Klein Underwear is the largest Designer Underwear Brand in the World. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
In April 2007, Brand Marketing India launched Calvin Klein Underwear in India, opening 103 points of sale across 22 cities, within the first 6 years.
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear, French Connection, French Connection Underwear and T.M.Lewin businesses in India. Within a span of 6 years, BMI has opened over 350 points of sales across 43 cities. In 2004, Vijay Murjani, the Managing Director, spearheaded the launch of Tommy Hilfiger, which became the most successful premium lifestyle designer brand in the country. The next step was to secure long term and exclusive relationships with Calvin Klein Jeans, Calvin Klein Underwear, French Connection, French Connection Underwear and T.M.Lewin. All of BMI's stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
© 2009 BMI. All Rights Reserved. | Login | RSS Feed | Related Info | Sitemap